Saturday, October 2, 2010

The Customization Experience: Industrial Design in Everyone's Hands

Frank Tyneski, vice president of design strategy and new product development for San Diego-based Skinit, admits to having "almost a perverse fascination with buying behavior...why people buy products and what draws them in." Tyneski is a superstar designer with an award-winning track record.  He talks about the movement of design becoming a baseline expectation in consumer products and how important customization is to building the consumer’s experience with your brand.

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