Wednesday, October 27, 2010

Was Kodak as Consumer-Centric as Don Draper Asked Them To Be?

I finally got to see the first season of Mad Men.  In season finale our (anti) hero Don Draper knocks their socks off with a complete re-think of what could have been a pedantic, feature-focused advertising campaign.

Kodak has a rich history of understanding and communicating its rational and emotional place in its customer’s lives.  Was it their ad agency that first pointed this out?  I’m sure the facts are not as dramatic and rich in poetry, but this my friends is one well-written and produced piece of entertainment.  It works on so many levels, not the least of which serves to inspire professionals to be this passionate and engaged in our work.  It’s worth another view.

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