Here’s another example of a major retailer hooking up with a design school to create new products. These programs are a win for all—students, retailers/brands, and consumers—as they provide fresh new products for consumers and brands to offer, but for students and their schools they provide rich learning experiences and marketing and positioning opportunities.
Take a look at this line at West Elm. It is seriously different than most of the other products, not just at West Elm, but in the category. It’s a nice mix of metal and wood, with clean lines without being too boxy or hard-edged.
Here’s a quote from the West Elm site:
The Pratt home office was developed in collaboration between west elm and students at the Pratt Design Incubator, part of the renowned Pratt Institute in Brooklyn, New York. It all began with a competition. We challenged students to create a line of office furniture using FSC–certified materials. Two teams presented proposals (both of which were quite ingenious), and after much deliberation judges from the west elm design group selected designs from both. The teams then developed their concept, creating scale models and full–size prototypes of pieces including a desk, chair, filing system, and LED lamp. The finished collection is thoughtfully designed, responsibly made, and effortlessly chic.
You can see more here: http://bit.ly/hUrZgv