Insight

The Airstream brand holds enormous potential beyond travel trailers. Future trailers owners want to be part of the lifestyle before they can buy a trailer.

 

Foresight

Create a new lifestyle retail brand that aligns with the core brand.  Invite more consumers to the Airstream lifestyle.

 

Action

Build an e-commerce platform that blends premium travel content with a unique collection of merchandise.  Feed the CRM with new levels of data and insights.