Kmart 

Consumer Centric Store Prototype

Insight

Consumers shop Kmart for specific categories of merchandise.

 

Foresight

Pair consumer segments and their shopping occasions with concentrated product groups in the store, new assortments and adjacencies.

 

Action

Shift Kmart from traditional discount format to a marketplace of finds. 

 

ConsumerXretail | 400 West Rich Street | Columbus, Ohio 43215 | cxchuck@ConsumerXretail.com