We are in the early days of a tectonic shift in retail. Consumers are harder than ever to understand. The role of the store is in flux, and old reliable metrics aren't telling us the whole story. What hasn’t changed and what I believe will not change – is that moment when we capture the customer's attention, and they like what they see. But how do we do that? How do we compete with the visual cacophony and create something that customers like? I believe blending proven, tradi