DynamicVM: Pairing the Right Message with the Right Media
Content strategy and development are key for immersive retail. Marshall McLuhan, the academic who pioneered the study of media culture,...
DynamicVM: How an Idea Becomes an Experience
The anatomy of a digital merchandising system You might think of dynamic visual merchandising (DynamicVM) as just screens on a wall:...
DynamicVM: A New Paradise
Types of In-Store, Consumer-Facing Networks One hundred and thirty-three years ago, Emile Zola used the new retail format – the...
DynamicVM: Apple, Union Square
Apple, Union Square, San Francisco Couresy of Apple, Cupertino, CA What Works: That screen! It acts as a beacon to draw in tourists and...
DynamicVM: What Works, What Doesn’t and Why
Do you remember the first time you went to Times Square or saw a Barneys Christmas window? Think about the annual spring Macy's Flower...
DynamicVM: Converse
Converse Lovejoy Wharf, Boston What Works: Almost everything. This is one of the best examples of dynamic VM I’ve found. Eighteen squares...
DynamicVM: Microsoft
Microsoft Flagship Store, Fifth Avenue, New York What Works: Volume, volume, volume! As the primary visual merchandising tool, the large...
DynamicVM: American Eagle Outfitters, Times Square New York
American Eagle Outfitters, Times Square, New York What Works: Form, presence, motion. In a sea of bright lights, the sculptural form of...
DynamicVM: Connect @ Macy's
Macy's click and collect, Easton Town Center, Columbus, Ohio What Works: Screens doing what they do best: capturing the attention of...
DynamicVM: Nordstrom
Nordstrom Beauty Concierge, Seattle Nordstrom interactive concierge / Courtesy JohnRyan, Inc What Works: An engaging experience in an...
DynamicVM: Verizon
Verizon Device Wall, Mall of America, Bloomington, Minn. Verizon Wireless Destination Store, Mall of America, Bloomington, Minn. What...
DynamicVM: Rebecca Minkoff
Rebecca Minkoff, SoHo, New York Courtesy of Rebecca Minkoff, New York What Works: Rebecca Minkoff has built her brand squarely with the...
Dynamic VM: Visual Merchandising Will Never Be the Same
We are in the early days of a tectonic shift in retail. Consumers are harder than ever to understand. The role of the store is in flux,...