#Go

Hermes Ginza Store

Digital signage showing a successful combination of traditional visual merchandising and technology.

Airstream Digital Signage Content

In-store dealer network.

American Eagle Times Square

Sculptural jumbotron display stands out in the visual noise of Times Square

Hermes Ginza Store

Digital signage showing a successful combination of traditional visual merchandising and technology.

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ConsumerX Retail

ConsumerX Retail is a retail consultancy focused on the nexus of consumer behavior, technology and creativity. We provide insight, strategy and planning services across the worlds of online and offline retail. Specialties include:

digital & mobile merchandising, digital signage, retail and marketing strategy, customer journey mapping, consumer experience design, core positioning and translating business strategy into design strategy.

AmazonGo: This Changes (Almost) Everything

AmazonGo is nothing less than a game changer. Not because of the reduction of friction at the checkout. That is awesome and one of the reasons consumers will try it, sign in to the app (see Uber) and come back. It’s sort of a red herring. The game changing and far reaching implications are in this statement: “computer vision, deep learning algorithms and sensor fusion.” This is not one functional technology, it is a combination working in concert to get Amazon what they want:

Led by

Chuck Palmer, ConsumerX is focused on understanding and developing ideal retail experiences.

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