Do you remember the first time you went to Times Square or saw a Barneys Christmas window? Think about the annual spring Macy's Flower Show or the local Whole Foods produce department. Do you remember the first time you stopped and drank it all in? The magic of visual merchandising makes you pause and take notice. As I consider what works and what doesn’t when retailers and brands blend emerging technology with traditional visual merchandising – aka Dynamic VM – I think it’s

Macy's click and collect, Easton Town Center, Columbus, Ohio What Works: Screens doing what they do best: capturing the attention of customers and facilitating sales. Macy’s created this digital beacon for their new click and collect (C&C) service. What Doesn’t: The video loop on the messaging screen is repetitive. If a customer has to wait for an associate to retrieve a purchase or gather more information, the screen can soon become boring. I observed customers quickly retur