Abercrombie & Fitch: The New Experience?
I went to opening day of the new Abercrombie & Fitch store prototype. I’m not sure it is an Abercrombie & Fitch store. And that may be...
Abercrombie & Fitch Unveils New Prototype
I was quoted recently in The Columbus Dispatch about Abercrombie & Fitch's new store prototype. The redesign is definitely an improvement...
Will consumers buy a new vision for Abercrombie & Fitch?
The debut of a new store prototype as a way of signaling a significant change in direction seems oddly outdated. Abercrombie & Fitch...
AmazonGo: This Changes (Almost) Everything
AmazonGo is nothing less than a game changer. Not because of the reduction of friction at the checkout. That is awesome and one of the...
DynamicVM: Pairing the Right Message with the Right Media
Content strategy and development are key for immersive retail. Marshall McLuhan, the academic who pioneered the study of media culture,...
DynamicVM: How an Idea Becomes an Experience
The anatomy of a digital merchandising system You might think of dynamic visual merchandising (DynamicVM) as just screens on a wall:...
Can Brands Do Without Department Stores?
This is what I love about retail. It is in a constant state of flux. In good times, it’s about outpacing the competition; in bad times,...
DynamicVM: Microsoft
Microsoft Flagship Store, Fifth Avenue, New York What Works: Volume, volume, volume! As the primary visual merchandising tool, the large...
Target designing stores as go-to place for smart home tech
This is a unique category and opportunity. If Target can succeed in being the translator of the noise of innovation for the average...