

Will consumers buy a new vision for Abercrombie & Fitch?
The debut of a new store prototype as a way of signaling a significant change in direction seems oddly outdated. Abercrombie & Fitch surely needs to reinvent itself, but today, it's not just about the physical store and it surely isn't about leaning on past brand success. In the information released leading up to the store opening, I'm not seeing anything that addresses benefits to their target customers, or for that matter a fresh look at who those customers are. The store d