Social media has similarities to, but is not the same as shopping with others in a social way. The content and context of social media in its present form is way up the purchase funnel; disassociated from the notion of purchase. A product or brand's presence in social media serves to perhaps influence and maybe inspire, which puts it squarely in an old advertising model. Not much social, really, about that. Do I attribute higher value to a product because my friends are credi