Customer Experience Design | ConsumerXretail

Airstream Digital Signage Content

In-store dealer network.

American Eagle Times Square

Sculptural jumbotron display stands out in the visual noise of Times Square

Hermes Ginza Store

Digital signage showing a successful combination of traditional visual merchandising and technology.

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ConsumerX Retail

ConsumerX Retail is a retail consultancy focused on the nexus of consumer behavior, technology and creativity. We provide insight, strategy and planning services across the worlds of online and offline retail. Specialties include:

digital & mobile merchandising, digital signage, retail and marketing strategy, customer journey mapping, consumer experience design, core positioning and translating business strategy into design strategy.

Abercrombie & Fitch: The New Experience?

Abercrombie & Fitch: The New Experience?

I went to opening day of the new Abercrombie & Fitch store prototype. I’m not sure it is an Abercrombie & Fitch store. And that may be the point. Perhaps with the new spring / summer product the new environment will make more sense, but right now, I’m wondering how current and future customers will react. The new store design is decidedly NOT the A&F we think we know. Unfortunately it is not clear just what it IS. Don’t get me wrong. It’s a beautiful store with some interest

Abercrombie & Fitch Unveils New Prototype

I was quoted recently in The Columbus Dispatch about Abercrombie & Fitch's new store prototype. The redesign is definitely an improvement over the old stores, which had become "very cavern-like and almost stifling," said Chuck Palmer, principal strategist at retail consultancy ConsumerX. "I like the openness of the store front. It's much more inviting. The dual mannequins is very good. Being able to control the music and the lighting (in a fitting room) is kind of interesting

DynamicVM: Microsoft

DynamicVM: Microsoft

Microsoft Flagship Store, Fifth Avenue, New York What Works: Volume, volume, volume! As the primary visual merchandising tool, the large arrays draw people in and effectively change the environment from moment to moment. What Doesn’t: There is little to no blending or dialog between the one-way, advertising-level messaging on the screens and the products for sale. For example, the Surface products are featured on the screens, but they are not displayed close to the screens. T

DynamicVM: American Eagle Outfitters, Times Square New York

DynamicVM: American Eagle Outfitters, Times Square New York

American Eagle Outfitters, Times Square, New York What Works: Form, presence, motion. In a sea of bright lights, the sculptural form of this digital “billboard” stands out. The content is tailored to cascade down from the smaller screens to the larger screen closest to the street. Its user-generated content is an excellent way to bring customers into the fold, from wherever they connect with the brand, and elicits a sense of community. What Doesn’t: The lack of immediacy. In

DynamicVM: Rebecca Minkoff

DynamicVM: Rebecca Minkoff

Rebecca Minkoff, SoHo, New York Courtesy of Rebecca Minkoff, New York What Works: Rebecca Minkoff has built her brand squarely with the customer at the center. The store leverages customers’ digital lifestyles to inform a high-touch in-store experience. The mobile app makes it easy to let the store know when you’ll be there and what you’d like to try on. The staff sets up a connected fitting room with your choices. What Doesn’t: The large mirror in the main showroom can be a

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Chuck Palmer, ConsumerX is focused on understanding and developing ideal retail experiences.

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