Will consumers buy a new vision for Abercrombie & Fitch?
The debut of a new store prototype as a way of signaling a significant change in direction seems oddly outdated. Abercrombie & Fitch...
Localization & Personalization, National Retail Federation 2017
The benefit of all this technology and the services that go along with it, is to make our retail operations work better for staff and...
Experiencing the Customer Journey Experience, National Retail Federation 2017
#NRF17: Focus on People, Cognitive Retail, Bundled Tech, Localization & Personalization
AmazonGo: This Changes (Almost) Everything
AmazonGo is nothing less than a game changer. Not because of the reduction of friction at the checkout. That is awesome and one of the...
DynamicVM: Pairing the Right Message with the Right Media
Content strategy and development are key for immersive retail. Marshall McLuhan, the academic who pioneered the study of media culture,...
DynamicVM: How an Idea Becomes an Experience
The anatomy of a digital merchandising system You might think of dynamic visual merchandising (DynamicVM) as just screens on a wall:...
DynamicVM: A New Paradise
Types of In-Store, Consumer-Facing Networks One hundred and thirty-three years ago, Emile Zola used the new retail format – the...
Can Brands Do Without Department Stores?
This is what I love about retail. It is in a constant state of flux. In good times, it’s about outpacing the competition; in bad times,...
DynamicVM: Apple, Union Square
Apple, Union Square, San Francisco Couresy of Apple, Cupertino, CA What Works: That screen! It acts as a beacon to draw in tourists and...
DynamicVM: What Works, What Doesn’t and Why
Do you remember the first time you went to Times Square or saw a Barneys Christmas window? Think about the annual spring Macy's Flower...
DynamicVM: Converse
Converse Lovejoy Wharf, Boston What Works: Almost everything. This is one of the best examples of dynamic VM I’ve found. Eighteen squares...
DynamicVM: Microsoft
Microsoft Flagship Store, Fifth Avenue, New York What Works: Volume, volume, volume! As the primary visual merchandising tool, the large...
DynamicVM: American Eagle Outfitters, Times Square New York
American Eagle Outfitters, Times Square, New York What Works: Form, presence, motion. In a sea of bright lights, the sculptural form of...
DynamicVM: Connect @ Macy's
Macy's click and collect, Easton Town Center, Columbus, Ohio What Works: Screens doing what they do best: capturing the attention of...
DynamicVM: Nordstrom
Nordstrom Beauty Concierge, Seattle Nordstrom interactive concierge / Courtesy JohnRyan, Inc What Works: An engaging experience in an...