Will Social Media and Shopping Ever Go Together?
Social media has similarities to, but is not the same as shopping with others in a social way. The content and context of social media in its present form is way up the purchase funnel; disassociated from the notion of purchase. A product or brand's presence in social media serves to perhaps influence and maybe inspire, which puts it squarely in an old advertising model. Not much social, really, about that. Do I attribute higher value to a product because my friends are credi
Target designing stores as go-to place for smart home tech
This is a unique category and opportunity. If Target can succeed in being the translator of the noise of innovation for the average consumer, they'll win this emerging category. Can I trust them to tell me how this could work for me in my daily life?Knowledgeable staff and innovative displays showing how these items work together for consumers' benefit is the win. IF they can pull this off at scale, they could really own this category. Why Best Buy isn't all over this is beyo