Customer Experience Design | ConsumerXretail

Hermes Ginza Store

Digital signage showing a successful combination of traditional visual merchandising and technology.

Airstream Digital Signage Content

In-store dealer network.

American Eagle Times Square

Sculptural jumbotron display stands out in the visual noise of Times Square

Hermes Ginza Store

Digital signage showing a successful combination of traditional visual merchandising and technology.

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ConsumerX Retail

ConsumerX Retail is a retail consultancy focused on the nexus of consumer behavior, technology and creativity. We provide insight, strategy and planning services across the worlds of online and offline retail. Specialties include:

digital & mobile merchandising, digital signage, retail and marketing strategy, customer journey mapping, consumer experience design, core positioning and translating business strategy into design strategy.

Retail Reality at Infocomm 2019

I recently gave a talk on the potentials of augmented reality and virtually reality at Infocomm 2019, the gigantic audio visual...

Comic Con as Pop Up Store?

Tune in to #RetailWire #Braintrust Live as we chat about what retailers and brands can learn from #ComicCon #retail #cx #comics #cxchuck...

Nordstorm Men's: Ready for New York?

My first experience with Nordstrom was in San Francisco in 1989. They were coming to the city and they were the competition. I was a...

Brewdog Comes to the USA

My first Brewdog experience! Happy to have a cool lunch spot open a block from my studio. Founded in Fraserburgh, Scotland in 2007,...

Student Work

I had the good fortune to critique some retail design work students at the Columbus College of Art and Design created for Airstream. They...

Nike Shop @ DSW Lab Store

The new DSW lab store contains what appears to be a Nike pop-up shop. Nike visual merchandising at pop-up shop inside DSW. Nike orange...

Abercrombie & Fitch: The New Experience?

I went to opening day of the new Abercrombie & Fitch store prototype. I’m not sure it is an Abercrombie & Fitch store. And that may be...

Abercrombie & Fitch Unveils New Prototype

I was quoted recently in The Columbus Dispatch about Abercrombie & Fitch's new store prototype. The redesign is definitely an improvement...

Will consumers buy a new vision for Abercrombie & Fitch?

The debut of a new store prototype as a way of signaling a significant change in direction seems oddly outdated. Abercrombie & Fitch...

Localization & Personalization, National Retail Federation 2017

The benefit of all this technology and the services that go along with it, is to make our retail operations work better for staff and...

Experiencing the Customer Journey Experience, National Retail Federation 2017

#NRF17: Focus on People, Cognitive Retail, Bundled Tech, Localization & Personalization

AmazonGo: This Changes (Almost) Everything

AmazonGo is nothing less than a game changer. Not because of the reduction of friction at the checkout. That is awesome and one of the...

DynamicVM: Pairing the Right Message with the Right Media

Content strategy and development are key for immersive retail. Marshall McLuhan, the academic who pioneered the study of media culture,...

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Chuck Palmer, ConsumerX is focused on understanding and developing ideal retail experiences.

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