Can Brands Do Without Department Stores?
This is what I love about retail. It is in a constant state of flux. In good times, it’s about outpacing the competition; in bad times,...
DynamicVM: Apple, Union Square
Apple, Union Square, San Francisco Couresy of Apple, Cupertino, CA What Works: That screen! It acts as a beacon to draw in tourists and...
DynamicVM: What Works, What Doesn’t and Why
Do you remember the first time you went to Times Square or saw a Barneys Christmas window? Think about the annual spring Macy's Flower...
DynamicVM: Converse
Converse Lovejoy Wharf, Boston What Works: Almost everything. This is one of the best examples of dynamic VM I’ve found. Eighteen squares...
DynamicVM: Microsoft
Microsoft Flagship Store, Fifth Avenue, New York What Works: Volume, volume, volume! As the primary visual merchandising tool, the large...
DynamicVM: American Eagle Outfitters, Times Square New York
American Eagle Outfitters, Times Square, New York What Works: Form, presence, motion. In a sea of bright lights, the sculptural form of...
DynamicVM: Connect @ Macy's
Macy's click and collect, Easton Town Center, Columbus, Ohio What Works: Screens doing what they do best: capturing the attention of...
DynamicVM: Nordstrom
Nordstrom Beauty Concierge, Seattle Nordstrom interactive concierge / Courtesy JohnRyan, Inc What Works: An engaging experience in an...
DynamicVM: Verizon
Verizon Device Wall, Mall of America, Bloomington, Minn. Verizon Wireless Destination Store, Mall of America, Bloomington, Minn. What...
DynamicVM: Rebecca Minkoff
Rebecca Minkoff, SoHo, New York Courtesy of Rebecca Minkoff, New York What Works: Rebecca Minkoff has built her brand squarely with the...
Dynamic VM: Visual Merchandising Will Never Be the Same
We are in the early days of a tectonic shift in retail. Consumers are harder than ever to understand. The role of the store is in flux,...
Will Social Media and Shopping Ever Go Together?
Social media has similarities to, but is not the same as shopping with others in a social way. The content and context of social media in...
Target designing stores as go-to place for smart home tech
This is a unique category and opportunity. If Target can succeed in being the translator of the noise of innovation for the average...
Is The Retail Sky Falling?
We find ourselves again considering the state of retail and predictions of its demise. This time around, it's hard to not think all hell...