ConsumerX Retail 

ConsumerX Retail is a retail consultancy focused on the nexus of consumer behavior, technology and creativity. We provide insight, strategy and planning services across the worlds of online and offline retail. Specialties include:
digital & mobile merchandising, digital signage, retail and marketing strategy, customer journey mapping, consumer experience design, core positioning and translating business strategy into design strategy.

Content strategy and development are key for immersive retail.

Marshall McLuhan, the academic who pioneered the study of media culture, famou...

The anatomy of a digital merchandising system

You might think of dynamic visual merchandising (DynamicVM) as just screens on a wall: somethin...

Types of In-Store, Consumer-Facing Networks

One hundred and thirty-three years ago, Emile Zola used the new retail format – the department st...

Apple, Union Square, San Francisco

Couresy of Apple, Cupertino, CA

What Works: That screen! It acts as a beacon to draw in tourists and local...

Do you remember the first time you went to Times Square or saw a Barneys Christmas window? Think about the annual spring Macy's Flower Show...

Converse Lovejoy Wharf, Boston

What Works: Almost everything. This is one of the best examples of dynamic VM I’ve found. Eighteen squares –...

Microsoft Flagship Store, Fifth Avenue, New York

What Works: Volume, volume, volume! As the primary visual merchandising tool, the large arra...

American Eagle Outfitters, Times Square, New York

What Works: Form, presence, motion. In a sea of bright lights, the sculptural form of this...

Macy's click and collect, Easton Town Center, Columbus, Ohio

What Works: Screens doing what they do best: capturing the attention of customer...

Nordstrom Beauty Concierge, Seattle

Nordstrom interactive concierge / Courtesy JohnRyan, Inc

What Works: An engaging experience in an open-...

Verizon Device Wall, Mall of America, Bloomington, Minn.

Verizon Wireless Destination Store, Mall of America, Bloomington, Minn. 

What Works:...

Rebecca Minkoff, SoHo, New York

Courtesy of Rebecca Minkoff, New York

What Works: Rebecca Minkoff has built her brand squarely with the custom...

We are in the early days of a tectonic shift in retail. Consumers are harder than ever to understand. The role of the store is in flux, and...

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Led by
Chuck Palmer, ConsumerX is focused on understanding and developing ideal retail experiences.
Contact us now

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ConsumerXretail | 400 West Rich Street | Columbus, Ohio 43215 |
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