Target designing stores as go-to place for smart home tech

June 12, 2016

 

This is a unique category and opportunity. If Target can succeed in being the translator of the noise of innovation for the average consumer, they'll win this emerging category. Can I trust them to tell me how this could work for me in my daily life?Knowledgeable staff and innovative displays showing how these items work together for consumers' benefit is the win. IF they can pull this off at scale, they could really own this category. Why Best Buy isn't all over this is beyond me.

 

From the RetailWire Braintrust: http://www.retailwire.com/author/chuck-palmer/

 

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