DynamicVM: Nordstrom

Nordstrom Beauty Concierge, Seattle

Nordstrom interactive concierge / Courtesy JohnRyan, Inc

What Works: An engaging experience in an open-sell environment. While this interactive display is not embedded in a traditional display, it is in dialog with Nordstrom’s open-stock visual merchandising approach.

What Doesn’t: While it is informative and interactive, it is not directly connected to a transaction.

Why: An elegant, web-like experience. The screen acts as a gateway to the cosmetics department and presents a cross-section of products from the various branded counters. The data gathered from the display aids in that store’s inventory management.

Read the DynamicVM series here : http://www.vmsd.com/taxonomy/term/15157

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