Verizon Device Wall, Mall of America, Bloomington, Minn.
Verizon Wireless Destination Store, Mall of America, Bloomington, Minn.
What Works: The interactive device wall shows in-stock products. Devices can be compared and contrasted, tested and felt, while features and benefits are brought to life on the large array.
What Doesn’t: Maintenance and content management. The complexity of hardware configuration makes this difficult to maintain. While not easy to deploy across a large scale chain of stores, Verizon has developed innovative ways to install the best parts of this experience.
Why: It’s the best of both worlds: a web-like shopping/comparing experience coupled with nearby sales associates and products to close the sale.
Read the DynamicVM series here : http://www.vmsd.com/taxonomy/term/15157
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