top of page

DynamicVM: Verizon

Verizon Device Wall, Mall of America, Bloomington, Minn.

Verizon Device Wall, Mall of America, Dynamic Visual Merchandising Screens

Verizon Wireless Destination Store, Mall of America, Bloomington, Minn.

What Works: The interactive device wall shows in-stock products. Devices can be compared and contrasted, tested and felt, while features and benefits are brought to life on the large array.

What Doesn’t: Maintenance and content management. The complexity of hardware configuration makes this difficult to maintain. While not easy to deploy across a large scale chain of stores, Verizon has developed innovative ways to install the best parts of this experience.

Why: It’s the best of both worlds: a web-like shopping/comparing experience coupled with nearby sales associates and products to close the sale.

Read the DynamicVM series here :

Recent Posts
bottom of page