

Abercrombie & Fitch: The New Experience?
I went to opening day of the new Abercrombie & Fitch store prototype. I’m not sure it is an Abercrombie & Fitch store. And that may be...
Abercrombie & Fitch Unveils New Prototype
I was quoted recently in The Columbus Dispatch about Abercrombie & Fitch's new store prototype. The redesign is definitely an improvement...


Will consumers buy a new vision for Abercrombie & Fitch?
The debut of a new store prototype as a way of signaling a significant change in direction seems oddly outdated. Abercrombie & Fitch...