Customer Experience Design | ConsumerXretail

Airstream Digital Signage Content

In-store dealer network.

American Eagle Times Square

Sculptural jumbotron display stands out in the visual noise of Times Square

Hermes Ginza Store

Digital signage showing a successful combination of traditional visual merchandising and technology.

1/9

ConsumerX Retail

ConsumerX Retail is a retail consultancy focused on the nexus of consumer behavior, technology and creativity. We provide insight, strategy and planning services across the worlds of online and offline retail. Specialties include:

digital & mobile merchandising, digital signage, retail and marketing strategy, customer journey mapping, consumer experience design, core positioning and translating business strategy into design strategy.

Abercrombie & Fitch: The New Experience?

Abercrombie & Fitch: The New Experience?

I went to opening day of the new Abercrombie & Fitch store prototype. I’m not sure it is an Abercrombie & Fitch store. And that may be the point. Perhaps with the new spring / summer product the new environment will make more sense, but right now, I’m wondering how current and future customers will react. The new store design is decidedly NOT the A&F we think we know. Unfortunately it is not clear just what it IS. Don’t get me wrong. It’s a beautiful store with some interest

Abercrombie & Fitch Unveils New Prototype

I was quoted recently in The Columbus Dispatch about Abercrombie & Fitch's new store prototype. The redesign is definitely an improvement over the old stores, which had become "very cavern-like and almost stifling," said Chuck Palmer, principal strategist at retail consultancy ConsumerX. "I like the openness of the store front. It's much more inviting. The dual mannequins is very good. Being able to control the music and the lighting (in a fitting room) is kind of interesting

Will consumers buy a new vision for Abercrombie & Fitch?

Will consumers buy a new vision for Abercrombie & Fitch?

The debut of a new store prototype as a way of signaling a significant change in direction seems oddly outdated. Abercrombie & Fitch surely needs to reinvent itself, but today, it's not just about the physical store and it surely isn't about leaning on past brand success. In the information released leading up to the store opening, I'm not seeing anything that addresses benefits to their target customers, or for that matter a fresh look at who those customers are. The store d

Led by

Chuck Palmer, ConsumerX is focused on understanding and developing ideal retail experiences.

Contact us now

Find cXRetail: