

Localization & Personalization, National Retail Federation 2017
The benefit of all this technology and the services that go along with it, is to make our retail operations work better for staff and customers. We can see how stores won’t be so cookie cutter and defined simply by their transactional data. We may even be seeing the advent of customers’ personal preferences defining how retailers and brands localize their stores, merchandise assortment and associated services. IBM used the notion of bringing web-like digital merchandising t

Target designing stores as go-to place for smart home tech
This is a unique category and opportunity. If Target can succeed in being the translator of the noise of innovation for the average consumer, they'll win this emerging category. Can I trust them to tell me how this could work for me in my daily life?Knowledgeable staff and innovative displays showing how these items work together for consumers' benefit is the win. IF they can pull this off at scale, they could really own this category. Why Best Buy isn't all over this is beyo