DynamicVM: Pairing the Right Message with the Right Media
Content strategy and development are key for immersive retail. Marshall McLuhan, the academic who pioneered the study of media culture,...
DynamicVM: Converse
Converse Lovejoy Wharf, Boston What Works: Almost everything. This is one of the best examples of dynamic VM I’ve found. Eighteen squares...
DynamicVM: Microsoft
Microsoft Flagship Store, Fifth Avenue, New York What Works: Volume, volume, volume! As the primary visual merchandising tool, the large...